However, there are people who are good at generating traffic to a site but bad in monetization. Thus, a website with 2,000 visitors a month and no revenue still has some value. It could mean that the designer does not know how to monetize properly. If you see such an opportunity, and know how to monetize with affiliate links and perhaps your own products, it's money in the bank.

I'm not sure if this Dave guy just made this up off the top of his head, but those minimum requirements don't apply.

You can build a site that has no traffic, revenue, no backlinks, etc. and still sell it. I've done it consistently myself for over a year now.

You also said:
“The sites can be of any type, static HTML or Blog, it is not important as the potential buyer would not use your existing content.”

That couldn't be further from the truth. In fact, the more unique content you have, the more value the site/blog will have – and the buyer doesn't just 'toss the unique content in the trash” lol.

And finally, the two things that give sites the most value are NOT:
1) the amount of monthly hits to the site (traffic)
2) the amount of email subscribers to the site

The two things that give sites the most value ARE:
1) The amount/type of revenue a site is making
2) The source of traffic (and sustainability) that is bringing in that revenue.

Hope that helps if you're thinking of getting into website flipping. Also, you don't have to take my word for it. Just take a look at auctions being sold in the marketplace (Flippa.com for example)

Cheers!
Jay

However, there are people who are good at generating traffic to a site but bad in monetization. Thus, a website with 2,000 visitors a month and no revenue still has some value. It could mean that the designer does not know how to monetize properly. If you see such an opportunity, and know how to monetize with affiliate links and perhaps your own products, it's money in the bank.

I'm not sure if this Dave guy just made this up off the top of his head, but those minimum requirements don't apply.

You can build a site that has no traffic, revenue, no backlinks, etc. and still sell it. I've done it consistently myself for over a year now.

You also said:
“The sites can be of any type, static HTML or Blog, it is not important as the potential buyer would not use your existing content.”

That couldn't be further from the truth. In fact, the more unique content you have, the more value the site/blog will have – and the buyer doesn't just 'toss the unique content in the trash” lol.

And finally, the two things that give sites the most value are NOT:
1) the amount of monthly hits to the site (traffic)
2) the amount of email subscribers to the site

The two things that give sites the most value ARE:
1) The amount/type of revenue a site is making
2) The source of traffic (and sustainability) that is bringing in that revenue.

Hope that helps if you're thinking of getting into website flipping. Also, you don't have to take my word for it. Just take a look at auctions being sold in the marketplace (Flippa.com for example)

Cheers!
Jay