Ever watch a Discovery Channel show on marine life, where a school of thousands of fish swimming tightly together are somehow able to turn in the same direction in the blink of an eye?  Try getting a bunch of humans to do that.   Well, I’ll take that back….

The internet marketing community is very similar to a huge school of fish that can turn on a dime.  A handful of gurus (top dogs– the visionaries) create, or are able to see a new sub-niche in the internet marketing market (people in the make money online business) and push some kind of new product around this sub-niche.  All of a sudden, the email autoresponder messages that everyone is subscribed to pitch this new angle to make money (these are IMs who signed up for the affiliate programs of these gurus’ products).  Then, a couple of lower-tiered IMs ride the wave and come up with their own product.

 Here are examples of past internet marketing crazes:

• Article marketing
• Pay per click/ Google AdWords
• List building
• Continuity programs
• CPA arbitrage
• Affiliate marketing
• Social Media/ Twitter  marketing

The latest craze to appear on my radar is content outsourcing.  And, for good reason.  Most aspects of internet marketing will require content creation.   Whether you’re trying to build a high PR (page rank) landing page for your PPC campaign, or trying to get your blog/affiliate website ranked high in natural search for your main keywords, you will need to create content:  blog posts, tweets, articles, viral ebooks, static pages to your silo website, free ebooks for opt in campaigns, and so on.  Well, this takes a huge amount of time.  And guess who has more time than you?  People in the Philippines and India.

The current trend is to outsource your content creation to the Philippines and India.  The special thing about these two countries is that many of their citizens speak, read  and write English.   The other thing is that their hourly rate is a fraction of what you would get if you were to hire a US-based content creator.

There are a couple of companies that specialize in outsourcing content creation to these two countries, and you can bet more will be coming.  Just Google “outsource article writing Philippines” and see what comes up.  I guarantee you that you will see more coming into existence in the coming months.

Outsourcing content creation is basically leveraging time:  let other people do the heavy lifting while you work on strategy implementation.   Plus, it’s a win-win situation because you are making life better for these foreign writers.  There are very few opportunities in the domestic job market for these people.   These people are thrilled when they are able to work for an American company.  The word is out that, if you find a very good foreign writer, treat him or her very well (pay bonuses).   He (or she) will remain fiercely loyal to you and will go out of his way to turn out great service.

So, if you want to dislodge yourself from the quicksand we know as internet marketing, take the plunge and try outsourcing your content creation.  The freedom will be exhilarating.  Finally, someone to shoulder all the heavy, time-sucking and tedious work!