How to Make It Work

This is an interesting market research technique, credited to the Wealthy Affiliate crew, that I saved in my Journal.  Basically, you use an online thesaurus to find variations of a keyphrase; for example, if your root keyword is “make money” enter “money” into the thesaurus and use the results to generate more possibilities (make cash, make greenback, make dough, etc.).  You then enter these variations into Yahoo Answers and related sites, and see what the market is saying.  Then, you can get a feel for the common phraseology and use this info to sell to this market.  For example, you can find an affiliate product to sell, and set up a PPC campaign to drive traffic to it using the hot button terms you discovered from your research; or you can set up a website optimized for the hot button keywords and monetize with related products.  I would add to this, search Twitter feeds, blogs and forums for these terms:

November 24, 2008 – 2:09 pm

Last post we showed you how to leverage “how to” websites to perform audience research and to uncover new niches. Today we are going to take this one step further and show you how to advance these research skills by leveraging something that is common to all of us.

The THESAURUS!

http://thesaurus.reference.com/

In part one, we took the example of using “unemployment” to find information as to what problems people are looking to resolve in relation to the search term “unemployment”.

As you and I both know, there are many different terms out there that have the same meaning as the root word, employment.

In this situation, we are going to use a different example however, showing you the exact process.

Let’s take a phrase, say “more money”. Using the thesaurus, we can find a bunch of terms that mean the exact same thing.

We plugged “money” into the thesaurus. Here was the result:

http://thesaurus.reference.com/browse/money

Now you add:

more + money_synonym

…to create your list of phrases (that you will then use with the 3 “how” sites).

Here is what we came up with:

“more money”

“more cash”

“more dollars”

“more loot”

“more green back”

“more coin”

“more bucks”

“more wage”

“more wealth”

“more riches”

“more salary”

“more dough”

“more pesos”

Now we follow the same process as before, using our generated list of “same meaning” search terms. Plug a few of these into the sites below and you will get a much more diverse set of results.

http://answers.yahoo.com
http://wikihow.com
http://ehow.com

Again, here is the process for researching:

(1) Type in a keyword related to the industry you are searching

(2) Create a list of all the questions people are asking within that topic

(3) Probe to find the hot button (people search for a how, but behind all of this there is a “why” …why does this person want to lose weight

(4) Formulate a campaign from your findings

Now instead of just one keyword, you have 13 search terms to type in that are all similar and will give you much greater insight into an industry and the problems that people are looking to resolve.

Q & A Sites + Thesaurus = POWERFUL NICHE RESEARCH

More to come from my internet marketing notebook…