How to Make It Work

internet marketing

In 1996, I ran across a link on a website called The Internet Marketing Center.  I clicked it, and read a sales page (short by today’s standards) written by a young guy named Corey Rudl.  This site was selling a course on internet marketing; i.e., how to make money online.   I bought the thing (a complete course contained in two 3-ring binders) and that was the start of my internet marketing journey.

Corey Rudl was one of the first pioneers of internet marketing.  He created a digital product (eBook) called “Car Secrets Revealed” that contained specific information on how to avoid getting screwed purchasing a car and having your car repaired.  His model was a one page website (long sales copy) that asked for the visitor’s email.  If the visitor didn’t buy the ebook, Corey set up a system to automatically email the visitor about once a week, sending him free car tips and of course included the link to purchase the ebook in those emails.  This was the conception of the juggernaut known as niche marketing.  Thousands of internet entrepreneurs learned of the simple system and joined the fray, creating websites selling everything from dating tips to ways to improve bad breath.  And to this day, the model still works.

Corey was one of the first to make multiple millions in internet marketing, but tragically he died in 2002 while engaging in one his favorite activities, car racing.   I think Corey, if he were alive today, would be a lead innovator in internet marketing.  It was in his genes.

Fast forward to 2009, and internet marketing is exciting and lucrative as ever, but also not as easy to succeed in as before.

Next:  multiple business models spring up

Dan