How to Make It Work

When the phrase “internet business” is mentioned, most people (outside internet marketing circles) associate it with an e-commerce website that sells retail goods online.  And this is still a very popular, and perhaps the most common internet marketing business model today:  you find a wholesale supplier or manufacturer; make arrangements to be a reseller or distributor of its products; buy your initial inventory or drop ship your products; set up your website with shopping cart, and manage your website business as you would if it were a physical store.

What the majority of people don’t know is that there are OTHER angles to internet marketing besides e-commerce stores.

You can create your own “electronic format” information product and sell it through a long sales copy website.   Electronic format means eBooks (like .pdf format), videos, and mp3 audio files.  Products in these formats can be downloaded on the internet by the purchaser, saving you shipping expenses.  The exciting thing about the information product  model is that you don’t have to carry inventory and you don’t have to fulfill orders yourself– it can be totally automated.  These days people love instant gratification, so the ability to get the product in a few seconds after purchase is one reason the model works so well.

The information product model is good for niche markets; i.e., very narrow, highly specific topics; for example, “How to Buy Distressed Property.”  The topics that do really well are those that offer a solution to a strong, emotional need; one that the potential customer is already searching the internet for to find a solution.  An example of this is “How to Avoid Divorce and Rekindle Your Marriage.”    There are people who literally make tens of thousands of dollars a month selling such targeted, psychologically intriguing information products!

You’ll need to have an extremely effective sales copy to get people to buy; one that has psychological triggers and is written in a way to make the reader think he/she would be a fool not to buy it.  The smart marketers in this arena use convincing video testimonials of happy customers, include substantial free bonus products to the purchase, and offer a no-risk, money back guarantee.  There are even more complex strategies to get the sale like upsells during the checkout process.

If you want to tackle this business model, I highly recommend checking out Alexis Dawes’ Desperate Buyers Only eBook.  Alexis has come up with a guide that teaches you how to “mine” the internet for people who have a pressing, urgent need that they are trying to find a solution to, and are very willing to break out their credit card for instant gratification,

So, in summary, the information product model is simple in concept and powerful, but demands a great product and even greater sales page which will take time (and money if you hire someone) to construct.

Happy Marketing,

Dan