How to Make It Work

Here’s another post from my internet marketing journal, dated 5/8/2009.  These notes were taken from a StomperNet webinar:
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1.  Start with what’s hot.  Find affiliate program that matches the subject, then market.  Technorati.com/tag — tags popular for the day.  See what people are tagging; mention on your blog/site.

delicious/tag/(topic)  — related tags.

2.  Interest vs. pursuit:  type in search for keyword in DIGG, find storylines– that’s what people are interested in– take the tiltes of these stories; add them to blog posts, email subjects lines.

3.  Use keywords in your link tags  — website, blogs

4.  Google News.  News stories on a subject; use Google Alerts for that topic; write about it– articles, blog posts, etc.

5.  Body text need to match link tags– mean what you say!

6. Blog– put it “on your site”.  Go to rentacoder.com– $25.

7. Use rel= no follow to prevent loss of PR

8.  Write a blog post, hubpage, squidoo, or othe content sharing site that contains a link to an affiliate site using your affililiate ID in the link.  Commission Junction, ClickBank.  (_product_) Affilate- google search.

9.  Avoid linkfarms.

10.  Get pinged.  ping-o-matic.  Type in your blog, post, RSS url,

11.  Know if your keywords CONVERT (make money) before putting time into it.  Run ad campaigns using the keywords, use Google conversion tracker.

12.  Get bookmarked.  Go to delicious, bookmark your posts.

13.  Google Webmaster tools– use it!  Look for warnings on your site.  Stale cache problem (nothing changing on your SERP description).

14.  DIGG effect.  Digg works even if only one person Diggs you!  Don’t worry about making first page on DIGG.

15.  Don’t compete w/ the big guys.  Understand your market.  Longer tail keywords of the big market– means searcher in buying mode.  Nichewatch.com– where is all the competition ranking.

16.  Keyword research tool– some keywords are better in anchor text, some for content, some in H1 tags, etc.

17.  Use PR sites.  PRWeb.  Passes anchor text links.   Put anchor text in first 40 words– sploggers use …

18.  Shorten your title tags.

19.  Use Google AdWords to test ads, keywords, see how much traffic, how much click costs.  Use this approach in your meta tags.– description tag, abstract.  Make them condensed– not too long.

20.  Just go do this stuff!

MORE:

1.  Find high-viewed Google videos on a partcular topic that could be related to yours.  Copy and paste that video’s tags in Notepad; use the same tags on your promo YouTube video, and you’ll be listed as a “Related Video” and ride on some of the traffic generated by the big video.

2.  If you have less than 1,000 friends on MySpace, post a video on your bulletin board and set to autoplay when page loads.  When your friends open their page, it will count as a YouTube view and will drive your video ranking higher.